CLEVELAND, Ohio -- The Mid-American Conference has announced a multi-year strategic partnership with Rally House, designating Rally House as the Official Merchandise Partner of the MAC. Under this agreement, Rally House will lead the distribution and retail activation of officially licensed MAC apparel and accessories across both online and brick-and-mortar channels within the conference footprint.
“The Mid-American Conference is thrilled to partner with Rally House, a collaboration that expands the Conference’s retail footprint both online and in stores, giving fans greater access to official MAC gear,” said MAC Commissioner Jon Steinbrecher. “This partnership allows us to elevate the fan experience and showcase the MAC brand in new and dynamic ways.”
Through this collaboration, Rally House will develop a dedicated MAC merchandise program featuring school and conference branded gear. Fans, alumni, and students will gain access to new seasonal and limited-edition products via Rally House’s e-commerce platform and select store locations in states served by MAC institutions. The partnership will integrate collaborative marketing campaigns, in-store activations and promotional initiatives timed around key MAC events, championships, and school calendars to enhance fan engagement.
“This partnership is extremely exciting for us at Rally House,” said Aaron Liebert, Rally House CEO. “We have been expanding our presence throughout the MAC landscape for years as fans, students, and alumni of the conference’s teams are passionate and deserve a retailer that they can count on to provide the most outrageous selection of team gear. That is exactly what Rally House will provide to MAC fans at
shop.getsomemaction.com.”
This alliance reinforces the MAC’s mission to deepen fan connections, elevate brand visibility, and deliver a cohesive merchandise experience across all member institutions. With Rally House’s retail expertise and commitment to sports fandom, the collaboration will expand the reach of MAC-branded merchandise while providing a unified retail presence for conferences and schools alike.
For additional information or to shop official MAC gear, visit
shop.getsomemaction.com
Rally House
Rally House and Sampler Stores Inc. is a family-owned specialty boutique that offers a large selection of apparel, hats, gifts and home decor representing local NCAA, NFL, MLB, NBA, NHL, and MLS teams in addition to locally inspired apparel, gifts and food. Proudly based in Lenexa, Kansas, Rally House operates 300+ locations across 27 states.
Mid-American Conference
The Mid-American Conference office is based in Cleveland, Ohio as the Conference office serves 13 full-time members and offers championships in 23 sports.
Founded in 1946, the Mid-American Conference is an NCAA Division I, 13-member conference that sponsors 23 championships and is one of ten members of the Football Bowl Subdivison (FBS). With total enrollment of nearly 300,000 students, the league represents institutions of higher learning in six states –Illinois, Indiana, Massachusetts, Michigan, New York, and Ohio.
For more information on the Mid-American Conference, visit GetSomeMACtion.com or follow @MACSports on our social platforms.
