NEW YORK -- The Mid-American Conference (MAC) today announced a new three-year partnership with WSC Sports, the leading AI-driven platform for sports content automation. Beginning with the 25/26 college season, WSC Sports’ technology will be used to automatically generate real-time content experiences, video highlights and key moments from all MAC Football, Men’s Basketball, and Women’s Basketball games.

This collaboration marks a significant step forward in how the conference engages its fans and distributes content across digital platforms. Leveraging WSC Sports’ cutting-edge AI platform, the conference will be able to deliver high-quality, real-time content experiences to fans wherever they are, on social media, team websites, apps, and beyond.

The MAC’s partnership with WSC Sports unlocks a powerful suite of AI-powered capabilities:

Real-time, personalized content at scale: Automatically generate and publish video highlights from every MAC Football, Men’s Basketball, and Women’s Basketball game. The platform ingests, indexes, and distributes content by team, player, or key moment, enabling fast-turnaround storytelling while giving MAC content teams the option for full creative control with manual editing tools.

AI-powered archive access with DAM: The MAC team can breathe new life into its deep video archive through WSC Sports’ Digital Asset Management (DAM) capabilities. AI-powered tagging, search, and editing make it easier than ever to surface, organize, and repurpose historical moments unlocking richer storytelling and modern fan engagement opportunities.

Multi-platform publishing: Instantly distribute content to fans across all major platforms, social media, OTT, team and conference apps, and owned channels, ensuring highlights are where the audience already is.

New monetization and branding opportunities: WSC Sports' Graphics Suite allows MAC to scale sponsorship and brand integration efforts with automatic embedding of logos, branded messages, and creative elements across video content, unlocking new revenue streams and promotional formats.

The partnership, which will run through 2028, represents a bold investment in the future of sports storytelling. WSC Sports’ platform enables conferences, leagues, teams and broadcasters to scale their content operations, empower their media teams, and maximize reach and engagement, all while preserving creative control.

“We're committed to showcasing the incredible student-athletes and stories across the MAC, while keeping pace with today’s fast-moving digital landscape,” said MAC Commissioner Jon Steinbrecher. “WSC Sports brings a level of innovation and technological sophistication that’s unmatched in the sports media space. Their deep understanding of what today’s fans expect and how to deliver it makes them the ideal partner for the MAC. This collaboration will allow us to create and distribute real-time, personalized content at scale ensuring our moments reach fans faster, smarter, and more meaningfully than ever before.”

“We’re honored to partner with the MAC, a conference known for its passion, tradition, and competitiveness,” said Aviv Arnon, Co-founder and Chief Business Development Officer at WSC Sports. “Together, we’ll ensure that every meaningful moment is captured and delivered in real-time, wherever fans are. As Gen Z continues to reshape how sports are consumed, this partnership is about creating fast, authentic, and personalized content experiences that drive deeper fan engagement. It also opens powerful new opportunities for the MAC to strengthen connections with sponsors through timely, high-impact content that fans actually care about.”

The first MAC football game of the 2025 season is set for August 28, 2025, with WSC Sports’ platform fully powering the conference’s digital content efforts from day one.

About the Mid-American Conference (MAC)
The Mid-American Conference office is based in Cleveland, Ohio as the Conference office serves 13 full-time members and offers championships in 23 sports.

Founded in 1946, the Mid-American Conference is an NCAA Division I, 13-member conference that sponsors 23 championships and is one of ten members of the Football Bowl Subdivison (FBS). With total enrollment of nearly 300,000 students, the league represents institutions of higher learning in six states –Illinois, Indiana, Massachusetts, Michigan, New York, and Ohio.

For more information on the Mid-American Conference, visit GetSomeMACtion.com or follow @MACSports on our social platforms.
 

About WSC Sports
WSC Sports, the pioneer in AI-powered sports content technology, empowers the NBA, ESPN, YouTubeTV, LaLiga and 550 other sports organizations to connect with their fans through AI-tailored sports content experiences. WSC Sports' platform automates the creation, management and distribution of content, enabling sports rights holders to expand reach, grow fan bases, and unlock revenue opportunities across platforms.